淄博美澤瑞特環(huán)保材料有限公司
行業(yè)：節(jié)能環(huán)保/新材料/外貿(mào)進(jìn)出口
企業(yè)簡介
Zibo Meizeruite Environmental Protection Materials Co., Ltd. located in Zibo National New & Hi-tech Industrial Development Zone is a hi-tech enterprise that enjoys a good geographical location and possesses multiple independent intellectual property rights. The Company possesses more than 100 employees. 67% employees have received education in a technical secondary school, junior college or above. The Company possesses 6 domestic famous organosilicon experts who have mastered a lot of high and new technologies in terms of production of organosilicon materials, have broken through a number of foreign technology monopolies and have made outstanding contributions to development of the organosilicon industry in China.
企業(yè)訴求
做了很多年的b2b外貿(mào)平臺，近兩年效果不明顯，自己總結(jié)自己公司的產(chǎn)品質(zhì)量和價格在行業(yè)內(nèi)都是中上等，因為b2b平臺上公眾詢盤要求價格都很低，所以基本沒有成交，客戶打算轉(zhuǎn)型獨立站+谷歌長期做私域流量。
解決方案
首先搭建自己工廠的全球門戶網(wǎng)站，突出OEM加工能力，向全球客戶展示產(chǎn)品，加工能力，以及服務(wù)。另外通過谷歌分階性的推廣總結(jié)經(jīng)驗，利用谷歌覆蓋面廣的特點，用半年的時間鎖定了精準(zhǔn)市場，然后對精準(zhǔn)市場進(jìn)行不斷的優(yōu)化，不同廣告形式的深入，進(jìn)行地區(qū)深度的開發(fā)。
效果反饋
網(wǎng)站的設(shè)計更好的展示了工廠的實力，第一時間能吸引客戶，谷歌帶來的是更高質(zhì)量而且可以長期合作的穩(wěn)定供應(yīng)商，現(xiàn)在又根據(jù)客戶的訂單做出了新的產(chǎn)品，穩(wěn)定了市場
